Features Project
Illustration
Introduction
01
In 2024, NutriLife approached us to design a mobile app aimed at helping users track their dietary intake and reach wellness goals effectively.
Client
NutriLife
A health-tech startup focused on promoting healthy eating through data-driven tools and community challenges.
Services
Mobile App Design
Interaction Design
Icons
Front-end (React / Vue / Next)
QA Testing
We focused on simplicity and habit-building. Starting with persona research, we crafted weekly meal planners, easy food-logging flows, and motivational micro-interactions. Custom icons and positive color schemes supported healthy behavior. We tested prototypes in user groups, refined based on feedback, and supported front-end development in React.
Duration
4 Months
Feb: personas and wireframes; Mar: UI design, iconography, interaction design; Apr–May: development collaboration and QA Testing; soft launch in June 2024.
Year
To help users effortlessly track meals and stay motivated toward their nutritional targets via a simple, engaging, and habit-forming interface.
Challenges
02
Encouraging Engagement in Routine Behavior
Routine tracking can feel repetitive. We introduced gamified micro-feedback, custom icons, and visual progress bars to make daily logging enjoyable and rewarding.
Final Throughs
03
Elevating Wellness Through Design
NutriTrack has seen high daily active use post-launch, with users reporting increased consistency in tracking. The app’s approachable design fostered long-term dietary awareness.
